I’m tired. I mean really tired.
As a professional in the industry in my little corner of the planet occupying a nano-byte of this world wide web, I’m exhausted from being a one-person crusade trying to put out the dumpster-fire reputation of fitness.
Fitness needs an overhaul. A makeover. A cleansing.
A global campaign to rebrand fitness.
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Without further delay, because I’m getting more tired by the second, thank you for coming to my three point pitch on the global campaign to rebrand fitness:
The first area of fitness that requires immediate attention is the notion that one must have a near-death-last-breath-slumped-over-a-treadmill experience every single day to reap the benefits of exercise.
Is it any wonder the common-sense folk of planet earth think "yeah nah" and go back to more pleasurable experiences such as cob loaf?
I am forever trying to educate the potential consumers of fitness that not only is this wildly inaccurate (not the cob loaf thing), but this hectic intensity on a daily basis is absolutely counter-productive?
In fact, one of the best ways to reap consistent results is to exercise at lots of varying (more pleasurable) intensities.
The next area of fitness that requires a rebrand is the association of exercise with depressing fluorescent lit spaces of treadmills and weights.
Exercise takes so many forms, it always has, but we have failed to make the connection.
Vigorously scrubbing the s**t out of your house = exercise.