There was an unusually inclusive advert on Australian screens this week and we wouldn’t blame you for missing it.
Not because it was aired in a bad time slot (it wasn’t). Nor because it was for an obscure brand (it wasn’t).
You may have missed the magic of a model with Down syndrome and gender-norm subverting children because they were portrayed so normally.
The Kmart’s Play Your Way advertisement is constructed as your run-of-the-mill ‘fun’ ad depicting children with toys.
The Down syndrome model gallops past the screen on a pink swan, the young blonde boy plays with a Barbie, the girl plays with Lego and the keen-eyed viewers among us go:
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Australian's with Down Syndrome. Or children with Down Syndrome. Or people with Down Syndrome. Not Down syndrome people. Same goes for any person with any disability. The person our people come first the disability comes second. It is a small thing but makes a huge difference to promot people who have a disability.