I consider myself a loud and proud feminist.
I've attended the marches and read the books. I've stopped apologising for speaking up and backspaced all the exclamation marks that make me appear! More! Friendly!
But there's one aspect I struggle to reconcile within myself.
I still fall victim to the ridiculous and unattainable beauty standards that are expected of women. And not to shift the blame, but it's all Instagram's fault.
Watch: Kelly McCarren shows her face before and after filters. Post continues below.
Let me explain.
The power of photoshop is nothing new. Companies have been making women look 'more desirable' for as long as photo editing has existed.
But as a 20-year-old born of the tech age, social media has brought those unattainable standards to the mainstream and we need to talk about it.
I was in my first year of high school when a little old app named FaceTune first launched and if you're unfamiliar, it was photoshop for the everyday-woman.
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